Psychology: 'success bombing' is the awkward friendship issue that no one talks about. uccess bombing is a symptom of our increasingly narcissistic culture, and it's having a negative impact on friendships.
We've all got that one friend in our lives who constantly blows up our WhatsApp chat with endless stories about their own success (and, if you don't, there's every chance it's you). From long missives about the myriad chores they've ticked off over the weekend, to - yes, really - a photograph of their salary slip after an eye watering pay rise, it's all the sort of stuff you love to see happen for the people you love. Unless...Well, unless they never talk about anything else, that is. Or ask you how you are. Or, y'know, give you a moment to talk about all the exciting developments in your own life, maybe. We're talking, of course, about success bombing. And it is, in this age of social media, a thoroughly 2021 problem.
What is success bombing?
"Success bombing is the term coined for the need someone has to show off about their success all the time," explains writer and mental health campaigner Neev Spencer. "It's a constant, shameless need to get one up on the other person and bomb them with a greater success than theirs. This breeds a very unhealthy mindset. Mix in a dose of social media which gives you an endless room to brag, and you're left with a very narcissistic culture. Celebrate life's blessings by all means - but stay humble."